Some Business Lessons from the Kendrick Lamar & Drake Rap Battle

Quality Over Quantity

Kendrick Lamar is known for taking years between projects, while Drake releases high-quality music more often. However, in this back-and-forth, quality seems to have won out, especially in the court of public opinion. The biggest brands (Rolex, Apple, Hermes) in the world don’t do a ton of releases, but when they do, it’s of the highest quality catered to a niche consumer.

Build and Cater to Your Community 

Both of these gentlemen have rabid fan bases that consume their content by any means. This takes time and effort over the years of catering to your fan base and giving them what they expect from you. Community is a moat. Build one, and it will help protect what you’ve built.

Ship Relentlessly

In this case, this tweet from our CEO says it all. When they love your product, keep shipping it!

Beat the Competition at their Strengths

Knowing your competitors is part of being in business. If you can beat them at their own game, you win over your fans and theirs. Kendrick was not known as a pop/dance artist, but the last track he released in the battle, 'Not Like Us,' is being played everywhere.

Win the Culture First, Then the Internet

Everyone wants to go viral (see next point) with millions of views and impressions. While trying to do this, there’s often a sacrifice of quality and care, causing it to fall flat. It’s a skill to have the pulse of the people and understand what will make them activate. This is what we try to do every day as financial advisers: by encouraging clients to be more active in their financial planning. 

Virality Feeds the Organic Growth Beast

Again, Tyrone says it best here. Once the clicks, searches and inquiries being; ring the register! The best way to grow your business, is by acquiring new users that were recommended through word of mouth or viral memes.

Authenticity Always Wins

This is fairly simple: Nobody is better at being you than when you're being yourself. Never sacrifice your self-worth for acceptance. Even in this 'battle,' Kendrick remained true to himself: educating the audience while rapping and attacking his opponent at the highest level.

Let Your Product Speak for Itself

There’s a saying in the Caribbean: 'A watched pot doesn't boil.' In other words, once you spend endless hours perfecting that pitch, business plan, or product launch, release it into the world and stand back. We often hinder our own success by trying to add clarity or effects to our work, which can distract the consumer.

🎯As of this writing, no more music has been released, but there are still plenty of lessons to be learned from this clash of Hip/Hop titans. It’s easy to get distracted by the insults and catchy beats, but it’s our job to uncover the financial and business gems and share them as part of our Token Advice. We'll see you on the next one!

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